Many years ago I was exhibiting at a fundraising show when I saw a lady storm out of the booth, almost yelling. It's not real!
One of my employees had helped her and conveyed to me that she just didn't believe what she saw was "real sterling silver" because it was too cheap. She thought we were just saying it was sterling jewelry and felt she knew better. She had not been the first person to say that.
I had been importing and selling wholesale sterling silver jewelry for so long and didn't realize the markup people got on retail jewelry. I relied on turns, retailers have a lot of expenses so their markup is normally higher and rightly so!
Most of my friends and employees suggested we raise our prices and we did for retail. But we kept our wholesale prices low. And this is the price you'll be able to purchase when you visit our website - buy jewelry at our low wholesale prices! Our silver is marked 925 or sterling, so you'll be assured you're buying sterling jewelry.
Now we've added wholesale fashion jewelry to the mix also at great low prices. If you have any questions, please post them and I'll be delighted to answer them!
